Watch the video "forms of marketing research." company a is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. describe which forms of marketing research would be appropriate and explain why. by contrast, company b has an established product and knows a lot about its customers. the company wants to measure customer satisfaction. describe which forms of marketing research would be appropriate and explain why. in replies to peers, provide additional ideas for the types of research that could be used.

Answers

Answer 1

The primary research is the most appropriate marketing research to be used because the firm knows little about the consumers or their needs and wants.

What is a marketing research?

This refers to a process through which a firm gathers information about its customer and larger market.

Form of marketing research that are appropriate?Primary researchSecondary researchQualitative researchQualitative research

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Related Questions

One of the most important advantages of the sole proprietor form of ownership is that a business owner: Multiple choice question. does not need an attorney finds it easier to start and end the business does not need a tax accountant has many financing options

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The most important advantages of the sole proprietor form of ownership is that a business owner finds it easier to start and end the business.

What is sole proprietor form of business?

The sole proprietor is the form of business organization which is owned by a single person, who is responsible for the entire business operations. The amount of capital, profit, loss are all responsibility of the owner.

The biggest advantage of having a sole proprietorship form  of business is that the owner is free to start and end the business without any paperwork or other legal documents.

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A manufacturer purchases $163,000 of raw materials on credit. The journal entry to record the purchase of raw materials consists of a: Multiple Choice Debit to Accounts Payable for $163,000; credit to Raw Materials Inventory for $163,000. Debit to Work in Process Inventory for $163,000; credit to Raw Materials Inventory for $163,000. Debit to Work in Process Inventory for $163,000; credit to Accounts Payable for $163,000. Debit to Raw Materials Inventory for $163,000; credit to Accounts Payable for $163,000. Debit to Raw Materials Inventory for $163,000; credit to Cash for $163,000.

Answers

The journal entry to enter the information will be C. Debit to Raw Materials Inventory for $163,000; credit to Accounts Payable for $163,000.

What is a journal entry?

It should be noted that a journal entry simply illustrates the debited and credit side of the financial transactions.

Here, the journal entry to enter the information will be to debit to Raw Materials Inventory for $163,000; credit to Accounts Payable for $163,000.

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If people expect future earnings of Galt Corporation to be high relative to current earnings, then a. the P/E ratio of its stock will be high. A P/E ratio of 8 is relatively low. b. the P/E ratio of its stock will be high. A P/E ratio of 8 is relatively high. c. the P/E ratio of its stock will be low. A P/E ratio of 8 is relatively low. d. the P/E ratio of its stock will be low. A P/E ratio of 8 is relatively high.

Answers

When earnings are expected to be high relative to current earnings, then a. the P/E ratio of its stock will be high. A P/E ratio of 8 is relatively low.

What happens when future earnings are expected to be high?

If earnings are expected to be high as in the case of the Galt Corporation, then the price of the stock will rise.

This will then lead to a high P/E ratio because the price will rise but the earnings will remain the same.

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Which of the international operations strategies involves a focus on cost reductions and high local responsiveness

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The type of strategy where the international operations focus on higher reductions in cost and higher local alertness is called transnational strategy.

What is meant by the strategy?

A strategy is a policy devised to achieve long-term objectives.

Transnational strategy is one of the strategies to keep in check the monetary transactions entered between various entities of different nations. A business is said to be transnational when it has its entire operations in one country but also has varied operations in other counties.

Therefore, the transnational strategy involves a greater reduction in costs and greater alertness at local levels.

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The impetus that pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is a(n) Blank______.

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The impetus that pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is a motive.

What is a Motivation?

This refers to the internal or external drive that makes a person to do something, in hopes of a reward or to escape punishment.

Hence, we can see that based on the drive that is inherent in humans to accomplish a task, this leads them to satisfy their unmet needs and this is known as a motive.

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Advertising, fashion trends, and new product introductions serve to.

Answers

Answer:

Create consumer demand.

Explanation:

Advertising helps promote your product so people will want to buy it.

What happens when a driver selects the driving range option from 2023 leaf’s available ev info menu?.

Answers

When a driver selects the driving range option from 2023 leaf’s available info menu a map displays the driving range. This is further explained below.

What is driving?

Generally, driving is simply defined as the factors that are initiated to moving a car or vehicle.

In conclusion, An interactive driving range map appears in the 2023 leaf's accessible information menu when a driver picks the option.

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An airport wants to make its luggage-handling process faster and simpler for travelers. A data analyst examines and evaluates how the process works currently in order to achieve the goal of a more efficient process. What methodology do they use

Answers

To make the baggage handling process faster and simpler for travelers, a data analyst uses a gap analysis.

What is a  gap analysis?

Corresponds to a performance evaluation technique, where a professional is responsible for evaluating the way processes are being carried out in an organization, to determine their efficiency, developing an analysis of needs to increase quality.

Therefore, a gap analysis aims at the continuous improvement of processes through environmental assessment, in order to achieve total quality.

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Hanson Aquatics manufactures navigational equipment. As a new Hanson employee, Lyndon Kiely was told that even if he decides not to join the union that represents the company's employees, he must pay the dues. Hanson has a(n) _____ shop.

Answers

If he must pay the dues. Hanson has a(n) agency shop.

What is agency shop?

An agency shop  can be defined as a shop in which the employer may decide to recruit a person that is member of the union or a person that is not part of the union.

In this agency shop it is not mandatory for an employee which not member of the union to join the union but the employee must always pay the dues.


Therefore  Hanson has a(n) agency shop.

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A mutual fund is quoted at $16.56 NAV and $18.00 POP. The sales charge is A) 8.50% B) 7.75% C) 7.50% D) 8%

Answers

Based on the Mutual fund's NAV and the POP, the sales charge can be found to be D. 8%.

How is a Mutual fund's sales charge calculated?

You can find the sales charge through the formula:

= (POP - NAV) / POP x 100%

Solving gives:

= (18 - 16.56) / 18 x 100%

= 1.44 / 18 x 100%

= 8%

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A customer has a margin account that shows a market value of $190,000 and a debit balance of $90,000. in addition, the account has special memorandum account of $5,000. the long market value at maintenance is

Answers

A maintenance margin is a minimum equity an investor ought to preserve withinside the margin account after the acquisition has been made. Hence,  the long market value at maintenance in this case is $120,000.

What do you mean by long market value?

Long market value at maintenance refers to the point where an account must fall (in market value) to reach minimum maintenance (25% of market value). ;

The maintenance margin is far presently set at 25% of the full value of the securities in a margin account as in step with Financial Industry Regulatory Authority (FINRA) requirements.

To calculate the long market value at maintenance,  divide the debit balance by .75 ($90,000 / .75 = $120,000)

Hence,  the long market value at maintenance is $120,000.

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Have a clearance of how many inches in the left side of a vehicle

Answers

5-9 inches is optimal for most cars and trucks

Question 8 of 10
What is the best strategy when considering a financial aid package?
A. Consider grants as a last resort.
B. Attend the most expensive school, regardless of aid.
C. Settle on the school that is least costly, even if you don't really
want to attend.
D. Consider private loans as a last resort.

Answers

The best strategy when considering a financial aid package is to Consider grants as a last resort.

What is a financial aid package?

This is the aid that is provided to the people of the United States as an aid that would help them in their education.

The financial aid helps to take care of the tuition of the students who have issues with finance.

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Answer:

D.

Explanation:

just took it

On October 1, Year 1, Jason Company paid $3,600 to lease office space for one year beginning immediately. What is the cash outflow for rent that would be reported on the Year 1 statement of cash flows

Answers

The cash outflow for rent that would be reported on the Year 1 statement of cash flows is $2,700

What is cashflow?

This is the amount of cash , which a company receives or gives out by the way of payments to its creditors.

Though the amount paid was paid on October 1, Year 1 it will only be expensed from October to December for year 1.

The duration of the payment is 12 months, hence  

Monthly amortization

= $3,600 / 12

= $300

Rent expense for year 1

= $300 × 3

= $900

The ending balance in the prepaid rent account will be  

= $3,600 - $900

= $2,700

This will be the cash outflow for rent that would be reported on the Year 1 statement of cash flows.

Hence, the cash outflow for rent that would be reported on the Year 1 statement of cash flows is $2,700

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Texas annexation was not at the forefront of american politics until president john tyler used it as a rallying cry for his bid for reelection in 1844. identify the statements that correctly describe the reactions to the annexation of texas.

Answers

Answer:

A letter by Secretary of State John C. Calhoun to President Tyler linked the idea of absorbing Texas directly to the goal of strengthening slavery in the United States.

Prospective presidential candidates, Henry Clay and Martin Van Buren, met and agreed to reject the immediate annexation of Texas on the grounds it might lead to war with Mexico.

Explanation:

In a letter to President Tyler, Secretary of State John C. Calhoun made a direct connection between the desire to strengthen slavery in the US and the concept of absorbing Texas.

What was annexation of Texas ?

Henry Clay and Martin Van Buren, two potential candidates for the presidency, got together and decided against annexing Texas right once because doing so might spark a conflict with Mexico.

In an effort to build a foundation of support from the general public for another four years, U.S. President John Tyler broke away from the other major parties in 1843 and opted to seek the annexation of Texas on his own.

The Tyler-Texas treaty was rejected by the Senate by a strong majority. Tyler lacked the Senate votes necessary to ratify the deal. In June, it lost by a wide margin.

Tyler retried to acquire their ok before leaving the office. This time, he received support from both chambers of Congress for the joint resolution.

Texas was admitted into America on December 29, 1845, thanks to Tyler's success in getting the joint resolution passed by the senate on March 1, 1845.

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write the following In Words 689·104​

Answers

Six hundred eighty nine (689)

One hundred four (104)

Positive economics ______ value judgments, tries to establish ______ statements about economic behavior, and deals with ______ economic events. Multiple choice question. avoids; scientific; actual avoids; normative; actual encourages; scientific; potential encourages; scientific; actual encourages; normative; potential

Answers

Positive economics avoids value judgments, tries to establish scientific statements about economic behavior, and deals with actual economic events.

What is positive economics?

Positive Economics is objective and statements are usually based on facts and economic theory. They can be tested.

For example, when the price of a good increases, it is expected that if the good is a normal good, the quantity demanded would decline. This is an example of positive economics.

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According to goal-setting theory, in order for goals to enhance motivation and performance they must be Multiple Choice recognized by monetary rewards. accompanied by feedback. tied directly to the principles of scientific management. put into the labor contract.

Answers

According to goal-setting theory, in order for goals to enhance motivation and performance they must be: B. accompanied by feedback.

What is motivation ?

Motivation is something that  help  to increase a worker or an employee  performance and  productivity.

For a goals which a company what to accomplish to enhance motivation  such goals must depend on the feedback received.

Therefore the correct option  is B.

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