The GFB has expanded into the United Kingdom and other western European countries. The company has discovered that there are many consumers from different places who seek the same things in their snack choices. This decision represents which aspects of why marketing is important?

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Answer 1

The decision by GFB to expand based on shared consumer preferences represents the significance of market research, market segmentation, customer satisfaction,  and market expansion in effective marketing strategies.

Marketing strategies refer to the overall plans and approaches that businesses or organizations develop and implement to promote their products, services, or brands, with the ultimate goal of reaching and influencing their target audience and achieving specific marketing objectives.

Marketing strategies encompass a wide range of activities and tactics designed to create awareness, demand, and drive customer engagement.

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