Correct option is E. psychographic characteristics. Based on psychographic characteristics, marketers can gain a deeper understanding of their customers' needs, desires, and aspirations.
Psychographic characteristics refer to the psychological and behavioral attributes of individuals, including their values, interests, attitudes, and lifestyles. Profiling the target audience in terms of psychographic characteristics can provide valuable insights into their motivations, preferences, and decision-making processes. This information helps in developing a marketing communication strategy that effectively appeals to the target audience and influences their behavior.
There is no specific calculation involved in profiling the target audience based on psychographic characteristics. Instead, it requires gathering qualitative data through surveys, interviews, focus groups, or market research studies to understand the target audience's psychographic traits.
By conducting an image analysis and profiling the target audience based on psychographic characteristics, marketers can gain a deeper understanding of their customers' needs, desires, and aspirations. This knowledge allows them to create tailored marketing messages, select appropriate communication channels, and develop strategies that resonate with the target audience, leading to more effective and targeted marketing communication efforts.
To know more about target audience, visit;
https://brainly.com/question/31192753
#SPJ11