Answer:
c. net income will be understated.
For the U.S. soft drink market, of the 300 million people in the U.S., 80% of the population is the maximum number of consuming units. The average soft drink consumer buys 365 soft drinks a year at an average price of $0.98 per drink. What is the annual market potential of soft drink in dollar value
Answer:
Annual market potential = $85,848 millions
Explanation:
The annual market potential is the expected sales value for the soft drink product for a year should the maximum number of potential consumers purchase the product at the average price.
Annual market potential = Average price × No of consuming unit × consumption rate per annum
Maximum number of consuming unit = 80%× 300 million =240 million
Consumption rate per buyer per annum = 365
Average price = $0.98
Annual market potential ($) = 0.98× 240× 365 =$85,848 millions
Annual market potential = $85,848 millions