For an open economy under a floating exchange rate regime, _________________________.

a.) Monetary policy is highly effective.

b.) Fiscal policy is highly effective.

c.) Monetary policy is ineffective.

d.) B and C.

Answers

Answer 1
The answer is either B or D

Related Questions

Fredericksen Corporation makes one product and has provided the following information: Budgeted sales, February 8,700 units Raw materials requirement per unit of output 6 pounds Raw materials cost $ 2.00 per pound Direct labor requirement per unit of output 2.9 direct labor-hours Direct labor wage rate $ 21.00 per direct labor-hour Predetermined overhead rate (all variable) $ 10.00 per direct labor-hour Variable selling and administrative expense $ 1.10 per unit sold Fixed selling and administrative expense $ 80,000 per month The estimated cost of goods sold for February is closest to: (Round your intermediate calculations to 2 decimal places.)

Answers

Answer:

COGS= $886,530

Explanation:

First, we need to calculate the unitary production cost:

unitary production cost= direct material + direct labor + allocated overhead

unitary production cost= (6*2) + (2.9*21) + (2.9*10)

unitary production cost= $101.9

Now, the cost of goods sold:

COGS= number of units sold*unitary production cost

COGS= 8,700*101.9

COGS= $886,530

Limitations of managerial economics

Answers

Managerial economics usually deals with the application of theories ,concepts and tools to solve the real life business problems. There are some drawbacks of this managerial economics too. Sometimes the business problems becomes very unique that the theories and methodologies becomes unable to solve the problem.

Definition of businnes

Answers

Answer:

a person's regular occupation, profession, or trade.

or

the practice of making one's living by engaging in commerce.

Explanation:

Please give me a thanks ❤️
person's regular occupation, profession, or trade.

adjustable or variable

Answers

Not sure the context of this question is there any additional info?

A firm manages its inventory with an order-up-to level (i.e., a base stock level). The review period is one day (so the manager makes an order every day), the lead time is two days, and the order-up-to level is 10. Suppose its inventory position at the start of a day (before it submits an order for that day) is -4. Which of the following statements is definitely true? Group of answer choices Demand was four units yesterday. Demand was 10 units yesterday. The firm manager should order 14 units today. The firm manager should order 10 units today.

Answers

Answer: The firm manager should order 10 units today

Explanation:

Based on the information that have been given in the question, we should note that the number of units in order before it orders today will be 14.

Also, since the order up to level is 10, it simply means that the firm manager cannot order more than 10 units per day which means that option C of 14 units is Incorrect.

The correct answer will be that the firm manager should order 10 units today.

Childress Company produces three products, K1, S5, and G9. Each product uses the same type of direct material. K1 uses 4.9 pounds of the material, S5 uses 2.4 pounds of the material, and G9 uses 5.4 pounds of the material. Demand for all products is strong, but only 58,400 pounds of material are available. Information about the selling price per unit and variable cost per unit of each product follows. K1 S5 G91 Selling price $ 167.40 $ 99.28 $ 210.02 Variable costs 89.00 76.00 149.00 Calculate the contribution margin per pound for each of the three products. Orders for which product should be produced and filled first, then second, and then third

Answers

Answer:

Childress Company

Orders for K1 should be filled first.

Orders for G9 should be filled second.

Orders for S5 should be filled third.

Explanation:

a) Data and Calculations:

                                                               K1            S5           G9

Direct materials per unit (pounds)       4.9           2.4           5.4

Materials available for production = 58,400

Selling price                                      $ 167.40  $ 99.28  $ 210.02

Variable costs                                       89.00     76.00      149.00

Contribution margin per unit           $  78.40  $ 23.28   $   61.02

Contribution margin per pound         $16          $9.70       $11.30

Orders for K1 should be filled first

Orders for G9 should be filled second

Orders for S5 should be filled third.

b) This order filling sequence will maximize the contribution margin per pound, ensuring the highest efficient use of the limited materials available for production.

Tano Company issues bonds with a par value of $82,000 on January 1, 2020. The bonds' annual contract rate is 7%, and interest is paid semiannually on June 30 and December 31. The bonds mature in three years. The annual market rate at the date of issuance is 8%, and the bonds are sold for $79,849. 1. What is the amount of the discount on these bonds at issuance

Answers

Answer: $2151

Explanation:

The amount of the discount on these bonds at issuance will be the difference between the par value of the bond issues by Tank company and the price at which the bonds were sold. This will be:

= $82000 - $79,849

= $2151

Therefore, the amount of the discount on these bonds at issuance is $2151.

The Gardner Company, a client of your firm, has come to you with the following problem. It has three clerical employees who must perform the following functions:
a. Maintain the general ledger
b. Maintain the accounts payable ledger
c. Maintain the accounts receivable ledger
d. Prepare checks for signature
e. Maintain the cash disbursements journal
f. Issue credits on returns and allowances
g. Reconcile the bank account
h. Handle and deposit cash receipts
Assuming equal abilities among the three employees, the company asks you to
assign the eight functions to them to maximize internal control. Assume that these employees will perform no accounting functions other than the ones listed.

Answers

Answer:

16

Explanation:

lol

Bank reconciliations

Answers

Answer:

When you reconcile your business bank account, you compare your internal financial records against the records provided to you by your bank. A monthly reconciliation helps you identify any unusual transactions that might be caused by fraud or accounting errors, and the practice can also help you spot inefficiencies.

Meaning:

A bank statement is a list of all transactions for a bank account over a set period, usually monthly. The statement includes deposits, charges, withdrawals, as well as the beginning and ending balance for the period.

All leaders tend to share several common characteristics.
O True
O False

Answers

Answer:

O True

Explanation:

I think it’s true but I’m not sure

Differential Chemical produced 14,000 gallons of Preon and 28,000 gallons of Paron. Joint costs incurred in producing the two products totaled $7,800. At the split-off point, Preon has a market value of $6.00 per gallon and Paron $2.00 per gallon. Compute the portion of the joint costs to be allocated to Preon if the value basis is used.Multiple Choice$1,560.$5,845.$2,600.$4,680.$3,120.

Answers

Answer: $4680

Explanation:

The joint cost allocated to Preon will be calculated below as:

Preon's value will be:

= 14000 × $6.00

= $84000

Paron's value will be:

= 28000 × $2.00

= $56000

Total value = Preon's value + Paron's value

= $84000 + $56000

= $140000

The joint cost allocated to Preon will be

= 7800 × 84000/140000

= $4680

Gary Radio Corporation is a subsidiary of Salem Companies. Gary makes car radios that it sells to retail outlets. It purchases speakers for the radios from outside suppliers for $56 each. Recently, Salem acquired the Hyden Speaker Corporation, which makes car radio speakers that it sells to manufacturers. Hyden produces and sells approximately 200,000 speakers per year, which represents 70 percent of its operating capacity. At the present volume of activity, each speaker costs $48 to produce. This cost consists of a $32 variable cost component and an $16 fixed cost component. Hyden sells the speakers for $60 each. The managers of Gary and Hyden have been asked to consider using Hyden's excess capacity to supply Gary with some of the speakers that it currently purchases from unrelated companies. Both managers are evaluated based on return on investment. Hyden's manager suggests that the speakers be supplied at a transfer price of $60 each (the current selling price). On the other hand, Gary's manager suggests a $56 transfer price, noting that this amount covers total cost and provides Hyden a healthy contribution margin.
a. What transfer price would you recommend?
b. Discuss the effect of the intercompany sales on each manager's return on investment.
c. Should Hyden be required to use more than excess capacity to provide speakers to Gary? In other words, should it sell to Gary some of the 200,000 units that it is currently selling to unrelated companies? Why or why not?

Answers

Answer:

Salem Companies

a. I recommend a transfer price of $56 per unit (in view of the excess capacity).

b. The intercompany sales at $56 per unit will increase Hyden's return on investment because it will use excess capacity to produce the required units while still selling to outside customers at $60 per unit.  With regard to Gary's return on investment, there will be no change as this is the same price it buys from outside suppliers.  However, if the price were to be $60 per unit, the return on investment will reduce while skyrocketing Hyden's.

c.  Hyden can still sell some of the 200,000 units that it currently sells to unrelated companies at $56 if the outside demand is less than 200,000 units or if Gary will buy at $60 per unit.

Explanation:

a) Data and Calculations:

Purchase price from outside suppliers = $56 each

Production units of Hyden = 200,000

Capacity of Hyden = 285,714

Unit cost at present volume of activity = $48

Variable cost = $32

Fixed cost = $16

Transfer price by Hyden at $60:

Profit per unit = $12 ($60 - $48)

Return on investment = 25% ($12/$48 * 100)

Transfer price at $56 using excess capacity:

Incremental profit per unit = $24 ($56 - $32)

Incremental return on investment = 75% ($24/$32 * 100)

Transfer price at $56 producing below capacity:

Profit per unit = $8 ($56 - $48)

Return on investment = 16.7% ($8/$48 * 100)

Today is your birthday, and you decide to start saving for your college education. You will begin college on your 18th birthday and will need $4,000 per year at the end of each of the following 4 years. You will make a deposit 1 year from today in an account paying 12 percent annually and continue to make an identical deposit each year up to and including the year you begin college. If a deposit amount of $2,542.05 will allow you to reach your goal, what birthday are you celebrating today

Answers

Answer:

yes,a very simple celebration

According to the video, what qualities do Loading Machine Operators need? Check all that apply.
college degree
high-school degree
on-the-job training
customer-service
skills leadership experience​

Answers

Answer:

B and C

Explanation:

Edge 2021

Answer:

Explanation:

it is high-school degree and on-the-job training

Xila-Fone Corp. expects to earn $4.00 per share next year, with an expected payout of 30%. Investors expect the dividend to grow at a constant rate of 8% for the foreseeable future. The risk-free rate is 5%, and the beta that is 10% more volatile than the market as a whole, and the expected return on the market is 14%. What is the estimated price of the stock

Answers

Answer:

P0 = $17.39130 rounded off to $17.39

Explanation:

The constant growth model of dividend discount model (DDM) can be used to calculate the price of the stock today. DDM calculates the price of a stock based on the present value of the expected future dividends from the stock. The formula for price today under constant growth DDM is,

P0 = D1 / (r - g)

Where,

D1 is the dividend expected in Year 1 or next yearg is the constant growth rate in dividends r is the discount rate or required rate of return

However, to calculate the Price of the stock today, we must first calculate the required rate of return (r) for the stock. The required rate of return can be calculated using the CAPM equation. The equation is as follows,

r = rRF + Beta  *  (rM - rRF)

Where,

rRF is the risk free rate rM is the expected return  on market

We know the risk free rate and expected return on market  and we also know that the beta of market is always equal to 1. So, the beta of stock which is 10% more volatile than the market will be,

Beta of stock = 1 * 10%  + 1   = 1.1

r = 0.05  +  1.1  *  (0.14 - 0.05)

r = 0.149 or 14.9%

The dividend expected for next year will be,

D1 = 4 * 30%  =  $1.2 per share

Using the DDM,

P0 = 1.2 / (0.149 - 0.08)

P0 = $17.39130 rounded off to $17.39

20) Although sounding contradictory, some firms see great benefit to orienting operations that simultaneously focus efforts on ensuring local responsiveness, aggressively reducing operational costs, and systematically transferring ideas and innovations among subsidiaries. Companies following this approach are considered to be following a(n) ________ strategy. multidomestic transnational international global

Answers

Answer:

transnational

Explanation:

A business strategy sets the overall direction for the business because it focuses on defining how a business would achieve its goals, objectives, and mission; as well as the funds and material resources required to implement or execute the business plan.

A transnational strategy can be defined as a set of planned actions through which a company focuses on establishing other branches in foreign markets. Thus, there exist some level of centralization, cooperation and interdependence between its headquarter, branches, subsidiaries and retail stores.

This ultimately implies that, a transnational strategy simply involves companies adopting the following approach;

I. Focusing efforts on ensuring local responsiveness.

II. Aggressively reducing operational costs.

III. Systematically transferring ideas and innovations among subsidiaries.

Hence, companies following the aforementioned approach are considered to be following a transnational strategy.

"Using the given information, determine the cost of one no rechargeable alkaline battery; and compare with the cost of one rechargeable NiCad battery. *Assumption: The cost of the electricity to recharge the NiCad is negligible (about $0.01). NiCad batteries can be recharged (reused) 100 times. A 4 pack of AA NiCad rechargeable batteries cost $10.80. A 4 pack of AA alkaline non rechargeable batteries cost $3.69. Over the life of the battery, which battery is most cost effective? Group of answer choices The NiCad AA rechargeable battery The AA alkaline non rechargeable battery Both batteries cost are the same Batteries are independent of chemical composition and therefore does not impact consumer cost structures"

Answers

Answer:

Over the life of the battery, the battery that is most cost-effective is:

The AA alkaline non rechargeable battery.

Explanation:

a) Data and Calculations:

Number of times that NiCad batteries can be recharged (reused) = 100 times

Cost of a 4 pack of AA NiCad rechargeable batteries = $10.80

Recharging cost = $1 ($0.01 * 100)

Total cost of AA NiCad rechargeable batteries = $11.80

Cost per use = $0.12 ($11.80/100)

Cost of a 4 pack of AA alkaline non rechargeable batteries = $3.69

Cost per use of AA alkaline non rechargeable batteries = $0.04 ($3.69/100)

b) The comparison and the resulting conclusions are based on the assumption that the non rechargeable and the rechargeable batteries enjoy equal useful life.  Therefore, the AA alkaline non rechargeable batteries are also used 100 times.

Batteries are a group of cells that are used in devices so it works as an electric power supply. Batteries can be rechargeable or non-rechargeable.

The correct answer is:

Option B. The AA alkaline non-rechargeable battery.

This can be explained as:

NiCad batteries can be reused = 100 times

Price of four-pack of AA NiCad batteries = $10.80

Recharging value = [tex]\$1 (\$0.01 \times 100)[/tex]

The complete price of AA NiCad batteries = $11.80

Cost per use for rechargeable batteries =  [tex]\$0.12 \; (\dfrac{\$11.80}{100}) = 0.0141[/tex]

Price of four packs of AA alkaline non-rechargeable = $3.69

Value per use of non-rechargeable batteries = [tex]\$0.04 \; (\dfrac{\$3.69}{100}) = 0.0014[/tex]

Therefore, based on the comparison and consequences the AA alkaline non-rechargeable batteries are also utilised many times.

To learn more about non-rechargeable and rechargeable batteries follow the link:

https://brainly.com/question/817968

what is the importance of Business Development Services?​

Answers

Answer:

Business development services are important because they can assist entrepreneurs to run their business more effectively and, if appropriately applied, can act as an enhancer of access to finance and as an alternative form of “collateral” in circumstances where tangible collateral may be an impediment to meeting .


What can result from a failure to provide accurate financial statements to a
bank?
A. The bank may experience an increase in defaulted loans.
B. The bank may lose trust in the government.
Ο Ο
C. The bank may appear more attractive than it should.
O
D. The bank may fail due to poor planning.

Answers

Answer:

(A) The bank may experience an increase in defaulted loans

Inventory records for Marvin Company revealed the following:
Date Transaction Number
of Units Unit
Cost
Mar. 1 Beginning inventory 990 $7.25
Mar. 10 Purchase 570 7.73
Mar. 16 Purchase 710 8.20
Mar. 23 Purchase 520 8.60

Marvin sold 1,900 units of inventory during the month. Cost of goods sold assuming FIFO would be

Answers

"8.60" (and any subsequent words) was ignored because we limit queries to 32 words.

The capital expenditures budget should be integrated with all of the following except

Answers

You are missing a part of the question

All of the following are qualities of certification programs except:

A.it is designed to train people for specific jobs
B.it is offered in vocational schools
C.people do not have to take general education courses
D.it takes several years to complete

Answers

Answer:

A

Explanation:

nor sure but I think this is the right one

Decker Company has five products in its inventory. Information about the December 31, 2021, inventory follows. Product Quantity Unit Cost Unit Selling Price A 1,000 $ 25 $ 32 B 1,200 31 36 C 1,000 2 6 D 600 5 4 E 1,000 35 32 The cost to sell for each product consists of a 10 percent sales commission. Required: 1. Determine the carrying value of inventory at December 31, 2021, assuming the lower of cost or net realizable value (LCNRV) rule is applied to individual products. 2. Determine the carrying value of inventory at December 31, 2021, assuming the LCNRV rule is applied to the entire inventory. 3. Assuming inventory write-downs are common for Decker, record any necessary year-end adjusting entry based on the amount calculated in requirement 2.

Answers

Answer:

Decker Company

1. The carrying value of inventory with LCNRV applied to individual products = $95,384

2. The carrying value of inventory with LCNRV applied to the entire inventory = $102,200

3. There is no write-down since the total cost is chosen as the LCNRV in requirement 2.

Explanation:

a) Data and Calculations:

December 31, 2021 Inventory:

Product   Quantity   Unit Cost   Unit Selling

                                                       Price

A                1,000           $ 25          $ 32

B                1,200               31             36

C               1,000                 2               6      

D                 600                 5               4  

E               1,000               35             32        

Product   Quantity   Unit Cost   Unit Selling Net Realizable LCNRV   Total

                                                       Price               Value

A                1,000           $ 25          $ 32             $29             $25   $25,000

B                1,200               31             36                33                31       37,200

C               1,000                 2               6                  5.45            2        2,000

D                 600                 5               4                  3.64            3.64    2,184

E               1,000               35             32               29               29      29,000

Carrying value of inventory                                                             $95,384

Total cost = (1,000 * $25) + (1,200 * $31) + (1,000 * $2) + (600 * $5) + (1,000 * $35)

= ($25,000) + ($37,200) + ($2,000) + ($3,000) + ($35,000)

= $102,200

Total selling price = (1,000 * $32) + (1,200 * $36) + (1,000 * $6) + (600 * $4) + (1,000 * $32)

= ($32,000) + ($43,200) + ($6,000) + ($2,400) + ($32,000)

= $115,600

= $105,091 ($115,600/1.1)

LCNRV = $102,200

1. The carrying value of inventory on December 31, 2021, is $95,384 for individual products.

2. The carrying value of inventory on December 31, 2021, is $102,200 for the entire inventory.  

3. There would be no recording entry.

The carrying value of inventory would be computed as follows in the given table.

Hence, the total carrying value of inventory for the individual product from the table would be:  

[tex]25000+37200+2000+2184+29000\\=95,384[/tex]

Now, computation of carrying value of inventory for the entire inventory would be:

[tex](1,000 * 25) + (1,200 * 31) + (1,000 * 2) + (600 * 5) + (1,000 * 35)\\=102,200[/tex]

Hence, the lower of cost and net realizable value or LCNRV  is $102,200 for the entire product and $95,384 for individual inventory.

Learn more about the carrying value of inventory here:

https://brainly.com/question/17095716

Nancy Fur Supply has been selling fur coats to Patricia's Fur Shop pursuant to an existing contract. The price of fur pelts goes up sharply and Nancy concludes that she can no longer continue to supply the coats to Patricia's at the agreed price. Nancy asks Patricia to agree to a 10 percent increase in the price of the coats and Patricia agrees but then later changes her mind and refuses to pay the additional 10%. In that case, Patricia:

Answers

Answer:

In that case, Patricia:

is still liable to pay the additional 10%.

Explanation:

The 10% price increase was preceded by an agreement between the two parties.  Patricia is bound to honor her agreements with her business partner to sustain the business relationship.  Refusing to pay a debt just by a change of mind does not repudiate the contract.  Nancy can enforce the agreement in the court for specific performance of the contract because this additional agreement simply modifies the earlier contract and remains enforceable.

Why is it important for developers to be careful when using cascading deletes?

They may create orphaned records.
They may link to data in external databases.
They may delete more records than intended.
They may disconnect the bond between tables.

Answers

Answer:

C. They may delete more records than intended.

Explanation: Just answered it on edg. 2021

Answer:

(C) They may accidentally delete more records than intended.

Explanation:

On December 1, Year 1, Childe Company purchased $100,000 of bonds issued by Paperman Company at face value. The bonds mature in ten years. Childe’s intent was to keep the bonds available to sell when cash needs arise in future years. The fair value of those bonds increased to $102,000 on December 31, Year 1. Which of the following statements are correct with regards to this investment? (Select all that apply.) Check All That Apply The bonds should be reported among assets in the balance sheet at December 31, Year 1. The bonds should be reported among assets in the balance sheet at December 31, Year 1. The bonds should be reported at their fair value of $102,000 in the balance sheet. The bonds should be reported at their fair value of $102,000 in the balance sheet. An unrealized holding gain of $2,000 should be included in net income for Year 1. An unrealized holding gain of $2,000 should be included in net income for Year 1. An unrealized gain of $2,000 should be included in other comprehensive income for Year 1.

Answers

Answer: A- The bonds should be reported among assets in the balance sheet at December 31, Year 1.

B- The bonds should be reported at their fair value of $102,000 in the balance sheet.

D- An unrealized gain of $2,000 should be included in other comprehensive income for Year 1.

Explanation:

Milano Gallery purchases the copyright on a painting for $420,000 on January 1. The copyright is good for 10 more years, after which the copyright will expire and anyone can make prints. The company plans to sell prints for 19 years. Prepare entries to record the purchase of the copyright on January 1 and its annual amortization on December 31.

Answers

Answer:

Jan 01

Dr Copyright $418,000

Cr Cash $418,000

Dec 31

Dr Amortization expense—Copyright $41,800

Cr Accumulated amortization—Copyright $41,800

Explanation:

Preparation of the entries to record the purchase of the copyright on January 1 and its annual amortization on December 31.

Jan 01

Dr Copyright $418,000

Cr Cash $418,000

(To record purchase of copyright)

Dec 31

Dr Amortization expense—Copyright $41,800

Cr Accumulated amortization—Copyright $41,800

($148,000/10 years)

(To record annual amortization)

Sara works at a printing company. She and her colleagues have to stagger
their tasks carefully because each of their projects require not only the
printers, but other equipment as well. Sara is currently working to fulfill an
order for 5,000 flyers, which are due tomorrow. Her customer just called to
say that they need additional 5,000 flyers.
What will be least important to Sara as she determines whether her company
can accommodate the request?
A. Whether her company has enough paper on hand
B. Whether her company can print the additional flyers without
negatively affecting the other projects
C. Whether there is enough time to print the additional flyers by
tomorrow
D. Why the customer needs 5,000 extra flyers

Answers

Answer: D. Why the customer needs 5,000 extra flyers

Explanation:

The important factors that Sara will consider to know whether her company can accommodate the request are:

• Whether her company has enough paper on hand

• Whether her company can print the additional flyers without negatively affecting the other projects

• Whether there is enough time to print the additional flyers by tomorrow.

These factors above are important as they'll determine if she can accept the request or not. For example, in a situation where there's no enough paper, then the request should not be accepted.

The least important factor for Sara to consider will be "Why the customer needs 5,000 extra flyers". This is not of concern to Sara and shouldn't bother her.

Answer:

D. why the customer needs 5,000 extra flyers

least five data analysis techniques that could be used for research and describe the application of each​

Answers

What is your research on so it well be easier for me to help me

QUESTION ONE (1)
Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?
In 2007, Lighthouse Funds acquired a 25% stake in Unibic from Unibic Australia for Rs. 200 million. In 2010, Unibic Australia started making losses and wanted to withdraw from the Indian market. At that time, Unibic operated solely in the premium, high-margin cookies segment in India, with a share of around 8%. It had a market presence primarily in south India and was exporting to the Middle East and Hong Kong. It had strategic alliances to make cookies for various private players. However, it was not yet making profits and was cash- strapped...
Over the next few years, Unibic grew rapidly. Its growth was primarily fueled by the changes sweeping through the Indian biscuit industry, wherein glucose biscuits that had dominated the market, gradually lost out to cream biscuits and cookies. The reasons for the shift included rising disposable incomes leading to an increase in consumption of premium biscuits; a larger number of manufacturing facilities of premium biscuits; growing health awareness; innovation bringing in attractive new products; rising affordability of cookies; and increase in eye-catching packaging...
Over the years, Unibic regularly introduced fresh and unique flavors, ultimately producing over 30 variants of cookies. Its products could be broadly categorized into chocolate, butter, milk, savory, and health. The company considered its target market to be between the ages of 14 and 40. It continued its efforts at innovation and produced new products which would appeal to its target market...
In 2015, Unibic had used celebrity endorsement by signing on south Indian actor Shruti Hassan, for over a year. It stated that it wanted someone who was relevant and would give the brand a boost to get to the numbers it wanted in the South...
Unibic didn’t advertise much in print media; TV remained the company’s core focus and got the largest chunk of its advertising spend, followed by digital and OOH. Instead of following the traditional strategy of having a similar marketing campaign across markets, Unibic employed a unique strategy in each market, thereby playing to its strengths in each market while keeping in mind the market conditions and consumption patterns...
From 2019 onward, Unibic started feeling the heat of the economic slowdown in India. The Indian economic slowdown of 2019 led to a serious and continuing decline in the country’s real estate, automobile and construction sectors and in overall consumption demand. The second quarter (July- September) of the financial year (April 2019-March 2020) witnessed a drastic fall in the gross domestic product (GDP) growth rate to 4.5%. The main reasons attributed to the fall in the GDP growth rate were – contraction in manufacturing activity, weakened investments, and lower consumption demand.
As of 2020, Unibic had the largest wire cut cookie manufacturing plant in India. The plant had the capability to manufacture 100 tonnes of cookies each day, with five production lines. While it used 98% of its production capability to produce its own brand, the rest was used to manufacture for private label brands – six in India and 10 across the world. It had annual revenu7 es of Rs. 5 billion. It also exported its products to more than 21 countries including across Australia, North America, the UK, and Europe, Asia, the Middle East, and New Zealand. It derived 45% of its earnings from the south of India.
Questions:
a) Explain three factors that had a negative impact on the financial performance of Unibic in its early years.
b) Which environmental force did Unibic use in segmenting its market? What is this force about? (6 marks)
c) What does the following statement suggest to you about Unibic: “It continued its efforts at innovation and produced new products which would appeal to its target market”? (3 marks)
DC: ACD01-F004

d) Which marketing strategy did Unibic use in 2015 and explain any two (2) reasons why firms adopt that strategy? (9 marks)
e) What main media did Unibic use to implement its marketing strategy? State one advantage of this media. (6 marks)

Answers

Answer:

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