Task 1: An advertising technique that uses a new kind of technology to communicate its
message
Type your reponse here:


Task 2:
An advertising technique that is most effective at the point of sale (i.e. at the moment the
customer purchases the product)
Type your reponse here:


Task 3:
A real-world case study of a company that was legally penalized for making false advertising
claims
Type your reponse here:

Answer:

Task 1: Contextual Advertising

Task 2: Point of Sale Promotional Advertising technique

Task 3: Airborne Herbal supplement that claimed to have the keep germs and  bacteria to prevent common cold and flu

Explanation:

Task 1

Contextual advertising is a form of advertising that uses automated systems that references the identity and he content of the opened page to select and serve adverts on mobile platforms, websites and browsers, including on newly developed social media applications

AdSense is an example of contextual advertising

Task 2

Promotional marketing and advertisement are desirous to customers interested in buying more for less and includes 'deals', 'favorite items', and 'new arrivals'

Task 3

False advertising includes the making of insufficiently verified claims about products that can lead to being legally penalized

The effectiveness of Airborne to keep germs off germs away was being questioned by the Center for Science in Public Interest, due to the non existence of standard scientific studies to support the claim

Consider that you are a salesperson for the Carpenters Motors - Range Rover dealership. A young, newly married couple enters the lot. Provide detailed explanations about the personal selling process, using this couple as your target. Consider various scenarios you may face in each of the steps.

Maddie noticed that many students on campus had t-shirts and sweatshirts with Greek organization letters or club names on them. Recognizing that there was a huge market for this attire, Maddie rented a store front and a silk screening machine to get into the t-shirt business. Maddie's rent is $1,000 a month, including utilities. The silk screen machine leases for $300 a month. Maddie can buy blank t-shirts for $6 each and sweatshirts for $10 each. Maddie calculated the cost of materials for the silk screening at $2 per unit. If Maddie sells a screened t-shirt for $15 and a sweatshirt for $25 each, which would she prefer the customer purchase?
A) Sweatshirt because the contribution margin is higher
B) T-shirt because the cost of production is lower
C) Sweatshirt because the selling price is higher
D) T-shirt because the contribution margin is higher

After serving a good number of customers in its home state, Marble Cakes, Inc. has set up business in three other states with additional menu options of cupcakes, donuts, and coffees to generate new customers. This has enabled the company to successfully maintain its corporate strategy. Marble Cakes, Inc. is engaging in which of the following? Select one.
a)Vertical integration
b)Horizontal diversification
c)Horizontal specialization
d)Vertical specialization

Jerod is relatively new to Xenon Corporation and wants to make sure that he makes a good impression on his co-workers and supervisor. He agrees with the supervisor’s opinion most of the time and is always doing nice things for him. Jerod makes sure that he associates with the ‘right’ people and is constantly complimenting others about their good work.

When Jerod agrees with the supervisor’s opinion most of the time to make a good impression, he is engaging in which of the following impression management techniques?
A. apologies
B. excuses
C. acclaiming
D. conformity
E. choose one

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